QUALITATIVE RESEARCH INTRODUCTION
Many times those that undertake a research project often find they are not aware of the differences between Qualitative research and Quantitative research methods. Many mistakenly think the two terms can be used interchangeably. At first sight, these two approaches of understanding to the understanding seem to be competing and even incompatible; there are many publications contributing to the elaboration of their differences. However, lately there have been considerations that quantitative and qualitative methods are two sides of one coin and can complement each other in certain research situations. (1) QUALITATIVE RESEARCH Qualitative research is a broad field of inquiry that uses unstructured data collection methods, such as observations, interviews, surveys and documents, to find themes and meanings to inform our understanding of the world. Qualitative research tends to try to descript the reasons for behaviors, attitudes and motivations, not only the details of what, where, when and how. Qualitative research can be done across many disciplines, such as social science, healthcare and business, and is a common feature of nearly every single workplace and educational environment. Qualitative research defines as exploratory open-ended research. Qualitative research is more subjective than quantitative research and the way of collecting data are different from each other. Qualitative Research reveals thought and opinions, and discover deeper into the problem. Unstructured data collection method is the techniques of qualitative research. Group discussions, individual interviews, observations are the other common methods.(2) The small numbers of people and focus group are interviewed in depth and conducted. The skills, experiences and sensitivity of the interviewer or focus group participants are direct dependent of qualitative research quality findings.(3) The main strength of qualitative research is its ability to create knowledge about new phenomenon and complex interrelations that have not yet been re |
PREPARING QUALITATIVE RESEARCH
1. Decide on a question you want to study
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References
https://www.google.com.pk/?gws_rd=ssl#q=summary+of+qualitative+and+quantitative+research
http://www.guidestarco.com/qualitative-and-quantitative-Survey-research.htm)
https://explorable.com/quantitative-and-qualitative-research
http://www.wikihow.com/Do-Qualitative-Research
http://www.snapsurveys.com/blog/what-is-the-difference-between-qualitative-research-and-quantitative-researchhttp:
References
https://www.google.com.pk/?gws_rd=ssl#q=summary+of+qualitative+and+quantitative+research
http://www.guidestarco.com/qualitative-and-quantitative-Survey-research.htm)
https://explorable.com/quantitative-and-qualitative-research
http://www.wikihow.com/Do-Qualitative-Research
http://www.snapsurveys.com/blog/what-is-the-difference-between-qualitative-research-and-quantitative-researchhttp: