QUANTITATIVE RESEARCH
Quantitative research focuses on measurement of how many people think, feel or behave in a specific way and uses statistical technique to examine the outcomes. If you want to study or examine a large group of issues, using quantitative approach is the best way to explore your research. If you want to know for education survey of curriculum support, you can choose quantitative method analysis. So that you can determine about your audience’s support whether to continue with the certain curriculum or change.(1)
Quantitative research naturally quantifies the problems and events. It usually quantifies attitudes, opinions, and behaviors and generalizes results from a large sample population. Quantitative research uses measurable data to analyze practical results. Quantitative data collection methods are more structured than qualitative data collection methods. Such as forms of surveys involve (online, paper, mobile surveys), face-to-face, interviews, website knowledge and systematic observations must be involved. (2) Quantitative research can be explained as a cause effect relationship, searching for standardization, reproducibility, and measurability.(3)
The quantitative approach focuses on a large number of participants and summarizing characteristics across groups or relationships. This method surveys a large number of individuals and applies statistical techniques. There are two groups of mentors who do not receive training and a group who receive training. It is good to compare the outcomes of interest between two groups and determine what influence the training had.
Benefits of the quantitative approach
Generalization of a large group of individuals is the benefits of the quantitative approach. Quantitative research design is an excellent way of finalizing results and proving or disproving a hypothesis.
Limitations
Quantitative research naturally quantifies the problems and events. It usually quantifies attitudes, opinions, and behaviors and generalizes results from a large sample population. Quantitative research uses measurable data to analyze practical results. Quantitative data collection methods are more structured than qualitative data collection methods. Such as forms of surveys involve (online, paper, mobile surveys), face-to-face, interviews, website knowledge and systematic observations must be involved. (2) Quantitative research can be explained as a cause effect relationship, searching for standardization, reproducibility, and measurability.(3)
The quantitative approach focuses on a large number of participants and summarizing characteristics across groups or relationships. This method surveys a large number of individuals and applies statistical techniques. There are two groups of mentors who do not receive training and a group who receive training. It is good to compare the outcomes of interest between two groups and determine what influence the training had.
Benefits of the quantitative approach
Generalization of a large group of individuals is the benefits of the quantitative approach. Quantitative research design is an excellent way of finalizing results and proving or disproving a hypothesis.
- Allows a large number of participant’s gathering information gathering information
- Enables comparison and conducting in a large number of groups
- Generalization to large population
- numerical analysis
- Revealing immediate guidelines
- allow determining relations between variables
Limitations
- Difficulty in recognizing new and untouched phenomena
- Caution in interpretation without a control group(4)
Overview of Quantitative Research |
Developing a Quantitative Research Plan Design
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References
http://www.marketingdonut.co.uk/marketing/market-research/qualitative-or-quantitative-which-method-is-for-you-
http://www.snapsurveys.com/blog/what-is-the-difference-between-qualitative-research-and-quantitative-research
https://www.google.com.pk/?gws_rd=ssl#q=summary+of+qualitative+and+quantitative+research
http://chronicle.umbmentoring.org/on-methods-whats-the-difference-between-qualitative-and-quantitative-